Fintech / payments
Sokin's CEO passed 1M impressions and grew followers 25%
A busy CEO and two executives went from sporadic posting to a steady presence, with individual posts reaching hundreds of thousands of people.
- impressions
- 1M+
- follower growth
- 25%
- saved a week on executive content
- 5 hrs
- Industry
- Fintech / payments
- Program
- Executive leadership
- How this was measured
- Flywheel platform analytics, pulled from LinkedIn per post across all three profiles. Method
Build your content flywheel
- Content that drives pipeline
- Compounding organic growth
- Expert AI-native workflows
Challenge
Cross-border payments is a trust business. Buyers want to know who is behind the platform, but the CEO was travelling constantly and had no time to write.
What we did
We captured the CEO's thinking in short calls and turned it into a steady stream of posts, then extended the program to two more executives.
- Founder story, market views on stablecoins and cross-border money movement
- Partnership and event moments turned into leadership content, not press releases
- A light-touch review loop so the CEO approved posts in minutes
Results
The program passed 1M impressions and grew the leadership team's followers by 25%, putting the CEO in front of an audience far larger than the company page had ever reached.
Short capture calls replaced writing time, saving around 5 hours a week on executive content.