Bastion grew MQLs 2.5x in three months
Bastion's CMO-led team needed one system for LinkedIn, from writing to lead gen. Flywheel built it across six executive accounts and handed sales a steady flow of warm leads.
- MQL growth
- 2.5x
- impressions
- 750K+
- less time on marketing
- 60%
- Industry
- Fintech / compliance
- Program
- Executive leadership
- How this was measured
- ICP-matched post engagement, client-reported MQLs and LinkedIn post analytics. Method
Build your content flywheel
- Content that drives pipeline
- Compounding organic growth
- Expert AI-native workflows
Challenge
Bastion sells to operators at large enterprises and fintech leaders, buyers who don't fill in demo forms. Despite having a CMO, the team couldn't produce enough content to test its four core value propositions across LinkedIn and the blog.
What we did
Flywheel partnered with the CMO and wider team to produce content that directly tested each of the four value propositions.
- Built an ICP-led content system that consistently attracted enterprise operators and fintech leaders
- Published 97 posts across six executive accounts, coordinated around company moments
- Set up engagement intelligence to capture and qualify every high-signal interaction across the accounts
- Built a repeatable LinkedIn-to-MQL engine that turned weekly content into warm leads
Results
Over three months MQLs grew 2.5x. The program generated 750K+ impressions from 97 posts, while cutting the team's time on marketing by 60%, about 10 hours a week.
One coordinated partnership announcement drove 1,400+ engagements across six profiles in a single day.