Role
Flywheel runs content and outbound as one system. We help founders and operators build the audience that fills their pipeline. We are hiring a Founding Marketer to own Flywheel's brand and growth.
You own positioning, the channels, and the pipeline number. You will be measured on pipeline created, not impressions.
What you'll own
- Brand. Define the voice, positioning, and category point of view, and keep it consistent across the site, content, social, events, and sales materials.
- Product marketing. Build the positioning and messaging for founders and GTM leaders. Turn client results into case studies and proof points, and give sales the narratives that close.
- Launches and category. Package new offerings, run the go-to-market for each one, and shape how the market talks about AI-native, founder-led GTM.
- Growth engine. Run demand gen, content distribution, paid, SEO, events, and partnerships on top of sharp positioning and a brand people recognize.
- Funnel. Instrument it from first touch to closed revenue and own the metrics.
- Experiments. Test channels, messaging, and audiences every week, then turn the winners into playbooks the team can repeat.
- Marketing and rev ops stack. Own the tooling, attribution, and reporting.
- Handoff with sales. Connect inbound and outbound into one motion built on the same message.
What makes you a great fit
- You have built a brand from early stage and can point to one the market knows because of your work.
- You write positioning and messaging that wins competitive deals, and you have run launches and sales enablement to back it.
- You have owned growth at a high-velocity B2B company and turned strategy into revenue you can name.
- You move between writing a category narrative and building the attribution model that proves it works.
- You have run marketing and revenue operations hands on, including CRM, attribution, and automation.
- You run paid, organic, content, outbound, and events, and measure each one.
- You think in experiments and iteration loops, and you build growth the way a PM builds product.
- You read funnel models, cohort analyses, and attribution frameworks, and you act on them.
- You understand founders and GTM leaders as buyers because you have sold to them.
How we work
- High agency. You start before anyone hands you the brief.
- Revenue over vanity metrics. You focus on pipeline quality and velocity.
- Comfort with ambiguity. You would rather build from scratch than inherit a playbook.
- Direct communication. You say the real thing, own the outcome, and move.
What we offer
- Work directly with the founder from day one.
- Meaningful equity as part of the founding team.
- Compensation that tracks the ownership you take on.
- Fast progression next to tier 1 operators.