Role
Flywheel runs content and outbound as one system. We help founders and operators build the audience that fills their pipeline. We are hiring a Founding Marketer to own Flywheel's own brand and every growth motion behind it.
You own the story, the channels, and the number at the end of the funnel. You will be measured on pipeline created, not impressions.
What you'll own
- Flywheel brand. Define the voice, the narrative, and the category point of view, then express it across the site, content, social, events, and sales materials so a stranger recognizes Flywheel in one scroll.
- Product marketing. Build the positioning and messaging for founders and GTM leaders. Turn client results into case studies and proof points, and give sales the narratives that close.
- Launches and category. Package new offerings, run the go-to-market for each one, and shape how the market talks about AI-native, founder-led GTM.
- Growth engine. Run demand gen, content distribution, paid, SEO, events, and partnerships on top of sharp positioning and a brand people recognize.
- Funnel. Instrument it from first impression to closed revenue, and own the number the whole way down.
- Experiments. Test channels, messaging, and audiences every week, then turn the winners into playbooks the team can repeat.
- Marketing and rev ops stack. Own the tooling, the attribution, and the data underneath every claim you make.
- Handoff with sales. Connect inbound and outbound into one motion built on the same message.
What makes you a great fit
- You have built a brand from early stage and can point to one the market knows because of your work.
- You write positioning and messaging that wins competitive deals, and you have run launches and sales enablement to back it.
- You have owned growth at a high-velocity B2B company and turned strategy into revenue you can name.
- You move between writing a category narrative and building the attribution model that proves it works.
- You have run marketing and revenue operations hands on, including CRM, attribution, and automation.
- You run paid, organic, content, outbound, and events at the same time and keep each one honest.
- You think in experiments and iteration loops, and you build growth the way a PM builds product.
- You read funnel models, cohort analyses, and attribution frameworks, and you act on them.
- You understand founders and GTM leaders as buyers because you have sold to them.
How we work
- High agency. You start before anyone hands you the brief.
- Revenue over vanity. You care about pipeline quality and velocity, and you let the impressions take care of themselves.
- Comfort with ambiguity. You would rather build from scratch than inherit a playbook.
- Direct communication. You say the real thing, own the outcome, and move.
What we offer
- Work directly with the founder from day one.
- Meaningful equity as part of the founding team.
- Compensation that tracks the ownership you take on.
- Fast progression next to tier 1 operators.