Insights & Plays.
Thoughts on founder-led growth, content systems, and scaling revenue through organic authority.
What Is Answer Engine Optimization (AEO) for B2B Founders?
AEO is the practice of structuring content so AI answer engines like ChatGPT cite you when buyers ask. Here is how B2B founders and the teams who carry their message win it.
Can AI Write LinkedIn Content That Sounds Human?
AI can draft LinkedIn posts fast, but only human-shaped editing makes them sound like the real person behind them, a founder or executive, instead of generic slop.
Should Founders Post From Their Personal Profile or the Company Page?
Post from your personal profile, whether you are a founder, exec, operator, or GTM leader. On LinkedIn it earns more trust, more engagement, and more pipeline than the company page. Keep the page as a credibility backstop and the required parent for Thought Leader Ads.
How Do B2B Founders Get Pipeline From LinkedIn Content?
Founders, operators, and GTM leaders get pipeline from LinkedIn by pairing a content engine across TOFU, MOFU, and BOFU with a system that converts engagement into booked calls. The research backs it: thought leadership moves buyers, but only if the voice is personal and you close the loop.
How to Build a Content Flywheel (Step by Step)
Build a content flywheel by closing the loop from capture to feedback, then keeping it spinning with consistency. Here is the step-by-step.
Why Most B2B Content Fails (And How to Fix It)
Most B2B content fails because it's generic, over-filtered, and created by people too far from the real story. In a world where every channel decays and AI accelerates imitation, the only durable moat is founder and employee-led content built around a unique narrative and category you can own.
The Complete Guide to Founder-led Content in 2026
A practical 90-day playbook for founders and executives to build high-signal, founder-led LinkedIn content that drives pipeline in 2026—without resorting to generic AI slop or unsustainable effort.
From the Vault
Templates, playbooks, and tools used by the Flywheel team.
The New Media Playbook
The strategic guide to building a content engine that compounds pipeline and revenue.
Skills Templates
Open-source Claude Code skills for marketing, content, and GTM workflows.
Content Globe
Explore the interactive map of founder content networks and connections.
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Get the latest playbooks, templates, and updates on the new media revolution, built for founders and GTM teams who want to own their narrative.